Meta Ads + AI Booking for Home-Service Trades

Meta Ads for the Trades

More Jobs Booked.
Not More Ad Spend Wasted.

Meta ads bring the lead. Our AI receptionist answers every call and books it straight onto your calendar. You show up to the job. No missed calls, no long-term contract.

Built for the trades we know best

  • Roofing

  • HVAC

  • Plumbing

  • Electrical

  • Landscaping

  • Roofing

  • Renovation

  • HVAC

  • Plumbing

  • Electrical

  • Landscaping

  • Renovation

WHAT’S INCLUDED

What You’re Actually Paying For.

One system, three parts. Every account gets all three because none of them work alone.

One system, three parts. Every

account gets all three — none

of them work alone.

The three parts. Not phases. Pieces, all running at once.

The three parts. Not phases

— pieces, all running at once.

01

Account Audit + AI Receptionist Setup

Before we spend a dollar, we review your ad accounts, landing page, and lead intake. Then we set up the AI receptionist so every call gets answered and booked onto your calendar.

02

Meta Ad Campaign

We target by trade, geography, and season, then write and design creatives around your real jobs. Not templated before/after stock. Then we launch.

03

Every Call Answered, Every Lead Tracked

The AI answers every call, every lead is tracked to the campaign and appointment that produced it, and you get a monthly report in plain numbers.

OUR FOCUS

One System, Built to Book Jobs.

Ads bring the lead. The AI receptionist answers every call and books it onto your calendar. Every lead is tracked to the campaign and appointment that produced it, start to finish.

What we do today

Meta ad campaigns plus an AI receptionist that answers every call and books it. One integrated system for home-service trades.

HOW A LEAD BECOMES A JOB

Ad seen

Meta puts you in front of the job

Call comes in

From the ad, Google, anywhere

ANSWERED INSTANTLY

AI receptionist answers

24/7, even when you’re on a job

Appointment booked

Straight onto your calendar

COMPARISON

What You’re Not Getting Anymore.

Other Agencies

Generalist agencies running every industry the same way

Long-term contracts with early termination fees

Reporting tied to clicks and impressions, not booked jobs

Monthly retainer whether it works or not

Leads go to voicemail after hours

Account handed off to a rotating, outsourced team

Exclusively roofing, HVAC, plumbing, electrical, landscaping & renovation

Month-to-month, 14 days to cancel

Every lead tracked to the campaign that produced it

Small retainer, mostly tied to appointments that show. No long contract

AI receptionist answers every call, 24/7

Same team manages your account from day one

PROCESS

From Audit to Appointment, In Three Steps.

How those three parts roll out over your first weeks.

How those three parts roll out

over your first weeks.

Audit & Strategy

We review your current setup, build a targeting plan, and configure the AI receptionist to answer and book every call.

Launch

Ads go live, the AI receptionist goes live, and lead tracking is active from day one.

Optimize & Scale

We kill the losers, scale the winners, tighten the AI script, and send a monthly report in plain numbers.

  • More Jobs Booked

  • Less Ad Spend Wasted

  • Month to Month

  • AI-Powered Booking

  • Every Call Answered

  • No Long Contracts

  • More Jobs Booked

  • Less Ad Spend Wasted

  • Month to Month

  • AI-Powered Booking

  • Every Call Answered

  • No Long Contracts

RESULTS

Results, Tracked Openly.

300+ leads in ~3 months, at $3.20 average cost per lead, across every account run during that stretch. The account below is the strongest performer from it. Every dollar tracked to the campaign that produced it.

One client account. 129 Meta leads at $2.47 each, from $318.76 in spend.

ACROSS ALL ACCOUNTS · ~3 MONTHS

300+

Leads generated this year

$3.20

Average cost per lead

3.64%

Average click-through rate

FAQ

Questions, Answered.

What's the minimum ad budget to get started?

What's the minimum ad budget to get started?

Do you require a long-term contract?

Do you require a long-term contract?

What if my business isn't one of the trades you mentioned?

What if my business isn't one of the trades you mentioned?

How fast will I start seeing leads?

How fast will I start seeing leads?

What's a shown appointment?

What's a shown appointment?

What if I want to answer calls myself?

What if I want to answer calls myself?

Will callers know it's AI?

What is the AI receptionist?

What is the AI receptionist?

Do you build websites or landing pages too?

Do you build websites or landing pages too?

TESTIMONIALS

What Our Clients Say.

Henrik was a great pleasure to deal with. Very dependable and dedicated in getting the project completed in a timely manner.

Nancy B.

York Region


Henrik put together the ad creatives for my landscaping business. Clean, professional, and exactly the look I was going for.

Henrik put together the ad creatives for my landscaping business, clean, professional, and exactly the look I was going for.

Mario

NXT LEVEL property & services inc

Add your next client testimonial here.

3 days. 5 leads. Didn't expect to see results that fast, but 3 of them showed up and one became real work. That's not the usual timeline for this kind of thing.

Nick

Insta turf ltd.

Ready to Book More Jobs?

See if your business is a fit. No pressure, no long pitch.

© 2026 By Gagnon. All rights reserved.

Your Growth. Our Work.

York Region, ON · henrik@bygagnon.com